Workwell Outsourcing Acquires Recruitment CRM Specialist CentricFlow

21 December 2022

Workwell Outsourcing is delighted to announce the acquisition of CentricFlow, one of the most innovative CRM platforms in the recruitment sector.

CentricFlow was established August 2020 and has quickly built a strong client base with its ‘for recruiters, by recruiters’ platform which enables instant access to all back-office support applications.

The addition of CentricFlow means Workwell Outsourcing now offers a complete portfolio of back-office and funding solutions to recruitment businesses of all sizes, helping them streamline efficiency and increase profitability.

CentricFlow automates and consolidates many laborious and time-consuming administration processes, taking care of everything from onboarding and worker communication processes to compliance, payroll and the back office.

The platform is the brainchild of former recruiter Paul Barlow who was frustrated by the inability to find a complete CRM solution which was highly functional, easy-to-use and which could be fully integrated with other systems.

From day one, Paul and his team have involved recruiters in the development and testing process, resulting in a CRM solution unlike anything else on the market. The business has grown quickly through word of mouth with clients benefiting from a pay-as-you go model with no contractual tie-in.

Yves Bizimana, MD of Workwell Outsourcing, said: “When I first met Paul my intention was to look at how we could integrate CentricFlow with our platform to give our common customers a better user experience and more efficiency.

“However, after looking at the product and being wowed by its richness in functionality, I asked a few other sizeable agency owners to have a look. It didn’t surprise me that these agencies signed up for the product after the first demo and changed their platform, even when they were tied in to an existing supplier!

“We were so impressed; it was a no-brainer for us to bring CentricFlow into Workwell Outsourcing to complete our suite of quality workforce management solutions.”

Paul Barlow, founder, and Director of CentricFlow, said: “After first meeting with Yves for initial discussions, CentricFlow and Workwell soon established a strong bond and got to work on integrating CentricFlow into the Workwell group’s back-office systems.

“This has enabled Workwell and CentricFlow to be able to offer an all-in-one platform that works harmoniously, offering recruiters a system that delivers speed, opportunities, and cost saving across the board.

“We are all excited about the future too, as we move forward into 2023 CentricFlow and Workwell look forward to updating everyone soon with their new feature enrichments that our team are working on.

“As with all new features we work together with recruiters every step of the way in building CRM that delivers on time every time and is easy to use.”

Key benefits of CentricFlow:

  • Management portal – view everyday activities on-the-go or on the office’s big screen.
    Candidate availability – make booking requests & send job descriptions at the touch of a button to all available candidates.
  • Onboarding – the automated job application process makes it easy to find new job-seekers.
  • Compliance – automated document compliance checking service saves recruiters time, stress and money and takes care of GDPR.
  • Booking plan: view, book, amend or extend bookings and share information with clients to enable them to check-in workers while keeping live worker placement feeds updated. The plan can also act as a timesheet update – no more second guessing if a candidate has been in work or not.
  • Timesheet – approval and sign-off is easy with back office and client-facing online timesheet integration. We also offer semi-automated for companies that still use paper timesheets.


For more information about Workwell Outsourcing and the CentricFlow CRM solution, please contact the Workwell Outsourcing team.

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